HD NVD is China's home grown answer to Blu-ray, but does it have a chance?

It's Monday, which apparently means time for yet another Blu-ray fighting Chinese high definition disc format, this time NVD. With China Blue hd barely out the door and EVD conspicuous only in its absence, hd NVD players apparently went on sale today in Wuhan, featuring 12GB of storage on a red laser disc format that -- unlike the Toshiba technology backed CBHD / HD DVD variant -- is not only Made in China, but Created in China, with the hope that owning their own IP can net 4-5 times the profit for its manufacturers. 80% of the world's DVDs and players are reportedly produced in China, so now production lines can switch to NVD HD cheaply -- stop us if you've heard this before. It's clear that these companies are chafing under the royalties of foreign tech, but until we hear something about content support in any major way, it's hard to believe this format war is even worth fighting. Us? We're still holding out for VCDHD.


[Via: Engadget ]

• Digital distribution not expected to rule packaged media anytime soon